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Tips for selling Gift Cards

Gift cards are a big benefit for customers. Not only do they encourage customer spending, but research have determined that consumers love giving and receiving the gift of gift cards! Offering gift cards are beneficial, but there are also a number of things to take into consideration to ensure you are getting the most out of…

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Building customer loyalty with gift cards

Gift Vouchers Printed

Building customer loyalty with gift cards Once you have built your brand and you are getting feet through the door, the next step to is to retain those customers. In other words, to design and build your customer loyalty program. We all know that it is more expensive to acquire new customers, than it is…

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Driving Revenue with Christmas Gift Card Sales

Christmas Gift Cards

With less than 90 days to Christmas, Santa is fast approaching! This means, it is the perfect time to prepare your business for additional sales with gift cards! Studies show that gift cards sales increase during October, November and December, so don’t procrastinate… now is the time to design, review and refresh your gift cards.…

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Hotel Key Card Marketing

Hotel Key Card Marketing

One way to provide your guests with essential information, is to put it on a tool they use every single day. On average, hotel guests will see their card six to ten times a day. But a key card provides only so much space to work with – complete your marketing with a key card…

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Loyalty Card Programs: Do they really work?

Loyalty Cards

Not only does loyalty card programs generate extra business that encourages customers to keep coming back, but it is an effective marketing tool that will help spread the word about your company. Consumers have a growing abundance of options and businesses must differentiate themselves from others to ensure customer retention. One of the most effective…

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Thinking about moving from plastic cards to board cards?

Plastic cards to board cards

Attitudes towards using plastic are changing. For consumers, retailers and producers alike, the environment is rightly a key issue. Concerns about waste plastic have grown immensely in recent years becoming more aware the plastic waste polluting our oceans and destroying wildlife. But what big a part does plastic cards play in sustainability? And what alternatives…

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Why do retailers buy Smart Cards?

Smart Cards

A Smart Card is a credit card sized plastic card that includes a built-in microcomputer chip (RFID), like a chip and pin card, that is able to store and process data. A Smart Card is a secure and time-efficient because it allows you to access information using a device that isn’t necessarily connect to a…

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Retailers Build Brand with Gift Cards

Gift Cards

As more people are swapping cash for cards, gift card usage is on the rise. Gift cards are popular purchases for presents by millennials and generation Y in particular as typically these types of retail buyers spend less time making retail purchase decisions. With flexible double-sided printing options on gift cards it allows retailers to…

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Identity Crisis: Using Plastic ID Cards

Identity Crisis: Using Plastic ID Cards Employee and Student ID cards are effective at increasing security and safety. See the top 5 reasons why so many organisations are using them. To more and more organisations security is coming first. People and organised events threatening security are here and can no longer be ignored. Ensuring that…

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