Marketing is what drives sales and sustains your business, so making the investment in marketing to promote your services is crucial. One of the easiest ways to market your products or services is to promote to your existing customers. One of the simplest ways to do this is promote your products, services and offers on…
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You have been thinking about personal New Year resolutions for yourself…. But what about for your business? Here you can get started with three simple ways to set up your business for success! Aim for more face-to-face interactions While technology has made sending a quick email or text an acceptable form of communication, sometimes social…
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The traditional handling of cash on a day-to-day basis is moving across to cards. However, not just your regular bank, debit or credit cards, but also – smart cards, smart wristbands and fobs, loyalty cards, membership cards and many more. Why are we moving from cash to cards? Following research from The UK Cards Association,…
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With less than 30 days to Christmas, Santa is fast approaching! This means, it is the perfect time to prepare your business for additional sales with gift cards! Studies show that gift card sales increase during this time of year, which is no surprise, so don’t procrastinate… now is the time to promote gift cards…
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You may already be familiar with RFID wristbands, having used them either at a festival, concert or amusement park. This type of technology is becoming very popular with all kind of events and RFID technology takes wristbands to the next level. RFID stands for radio frequency identification. Within the wristband, you will find a chip…
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Are you hosting a fancy Christmas party this year or organising a year end event and need event passes? Have you ever considered providing plastic event passes to guests? These can be often cheaper and much more professional than paper invites and contribute to an organised and successful event! Sending out quality plastic cards as…
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Do you frequently receive visitors? How do you ensure only authorised people have access? And how do you make your visitors easily recognisable? Below you will find a few universal tips to get the most out of designing your visitors’ badges. Badges serve as a great security measure to prevent unauthorised visitors from entering your…
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Gift cards are a big benefit for customers. Not only do they encourage customer spending, but research have determined that consumers love giving and receiving the gift of gift cards! Offering gift cards are beneficial, but there are also a number of things to take into consideration to ensure you are getting the most out of…
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Building customer loyalty with gift cards Once you have built your brand and you are getting feet through the door, the next step to is to retain those customers. In other words, to design and build your customer loyalty program. We all know that it is more expensive to acquire new customers, than it is…
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One way to provide your guests with essential information, is to put it on a tool they use every single day. On average, hotel guests will see their card six to ten times a day. But a key card provides only so much space to work with – complete your marketing with a key card…
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