Maximise your advertising with RFID wristbands

You may already be familiar with RFID wristbands, having used them either at a festival, concert or amusement park. This type of technology is becoming very popular with all kind of events and RFID technology takes wristbands to the next level.

RFID stands for radio frequency identification.

Within the wristband, you will find a chip and an antenna which works together to transmit signals and information over radio waves thus making the needs for wallets, identification and tickets unnecessary.

Each bearer of a wristband is given a unique RFID tracking code, which can be linked to an online account. Users can then add payment information, identification details, their ticket number and social media profiles. To be able to do this, be sure to work with your RFID distributor.

What types of RFID wristbands are available?

It will be important to consider which type of wristband best identifies with your brand and event. Amusement parks tend to prefer colourful, waterproof, silicone wristbands to accommodate water rides.

Some common materials for wristbands include fabric, paper, silicone and vinyl. Many of these materials can be combined with LED lights to amplify your brand. Consider also using additional items such as lanyards, cards and tickets to advertise your brand even more.

How are RFID wristbands used at events?

  1. Entry

RFID entrance wristbands allow for users to simply scan or tap their wrist onto a reader when entering the event. This eliminates the slow, tiresome process of ticket scanning.

  1. Purchases

If the payment process is easy and convenient, people tend to spend money more easily and more frequent. Using RFID wristbands can help you to increase profit off catering and merchandise.

  1. Security & Identification

RFID technology can eliminate fraud tickets as well as any repeat transactions as the RFID chip is very difficult to duplicate. By using RFID wristbands for events, you can ensure that everyone entering the event has purchased a ticket and has proper identification.

  1. Data Analytics

RFID readers can track event information on users, queue time, busy periods and hot spots which can help you to maximise your market research without invading their privacy.

  1. Social Media

Through the programming, users can tie their social media accounts to their wristbands, making social sharing of pictures very easy by a flick of the wrist.

Why Choose RFID Wristbands?

RFID technology can save money on security and fraudulence. The streamlined process will also ensure that event planning is more efficient and hassle-free. Furthermore, the increased branding can create a long-lasting impression at your event, you will find users will also want to use their RFID wristbands more—if properly programmed, this could lead to more social likes and shares and more consumer purchases.

If you want to explore RFID technology and want to know more, feel free to reach out to us.